Vegan & Frenz

Vegan & Frenz (V&F) is more than a restaurant—it’s a living laboratory for sustainable food innovation, a consulting practice for aspiring culinary entrepreneurs, and a social impact initiative focused on revitalizing communities through food.

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Rooted in over 15 years of Dr. Jefferson’s  hands-on experience in the food service and hospitality industries, V&F is uniquely positioned to help entrepreneurs navigate the complex world of food business development. From concept to customer, we offer strategic guidance, operational support, and product development services that turn culinary ideas into thriving, scalable ventures.

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At its heart, V&F operates a hybrid storefront and shared kitchen space in Atlanta, GA, offering nutritious, high-quality meals for both vegan and non-vegan guests. This physical space functions as a retail kitchen, training ground, and entrepreneurial accelerator—empowering new food leaders to build sustainable businesses while addressing food insecurity in underserved communities.

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Dual Mission: Restaurant + Consulting Lab

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• The Restaurant:

  • Offers a dynamic, inclusive menu that bridges plant-based innovation with familiar flavors, appealing to a diverse clientele.

  • Serves as a retail kitchen licensed for both dine-in and takeout service.

  • Operates as a working model of sustainable restaurant practices, showing entrepreneurs how to balance quality, impact, and profitability.

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• The Consulting Arm:

  • Supports early-stage food entrepreneurs with:

    • Product development and menu design

    • Operations strategy and kitchen workflows

    • Business planning, financial modeling, and investment readiness

  • Functions as a shared-use kitchen and incubation platform, licensed to host multiple entrepreneurs under a retail food license structure.

  • Connects founders to funding opportunities and helps them craft scalable, investment-ready brands.

  • Emphasizes community empowerment, focusing on food deserts and underserved populations.

 

Our Impact Philosophy

At V&F, food is more than nourishment—it’s a platform for social equity, economic mobility, and cultural connection. By blending culinary creativity with community-driven strategy, we:

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• Empower founders to build food businesses that matter

• Reduce food insecurity by fostering local food production and distribution

• Promote health equity by increasing access to affordable, nutritious meals

• Cultivate ecosystems of food innovation within marginalized communities

 

Core Services

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Entrepreneur Acceleration

• Product development consultation

• Food service business coaching

• Shared kitchen support & licensing guidance

 

Operational Strategy

• Front-of-house/back-of-house workflow optimization

• Supply chain and sourcing strategies

• Cost control, pricing, and margin improvement

 

Community-Centered Innovation

• Business model design for social impact

• Investor pitch readiness

• Market access and pilot programming

 

V&F is where good food meets greater purpose.

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Whether you’re launching a food brand, piloting a community kitchen, or expanding your vegan offerings, V&F provides the strategy, structure, and soul to bring your vision to life.